Pressto strengthens its position in Qatar
The dry cleaning chain opens two new franchise stores in Qatar, one in the capital Doha, and another in the coastal city of Al-khor. In this way, Pressto brand strengthen its presence in the Qatari emirate.
Pressto history in Qatar is very recent, first store was open in October 2011 in the capital Doha. And just after two years another two shops have been open, both owned by the same franchisor. Master Franchising is the favorite method for the Spanish chain to grow and expand abroad, the fact that the Master Franchisor is a local entrepreneur, allow them to have a broad knowledge of the market, an adaptation of a distinctive “know How” which is connected to the intrinsic characteristics of the country..
The first of these stores is located in Ezdan Mall, in the Al Gharrafa area, in Doha. It is a 36 m2 dry cleaner and laundry with Press Toke service included in the store for alterations and repairs, an automated conveyor for garment storage and delivery which is one of the great operational novelties in the franchising chain.
The second store opened in Al Khor, coastal city in northern Qatar, located 50 kilometers north of the capital, Doha. The premises are located at the street level into a very busy area. It is the biggest Pressto center in the World with 250 m2 divided into two floors. This store intends to be a production center where garments from different shops in the area will be processed. Press Toke service is available in this dry cleaner and has also included a conveyor for the storage of garments. It has also incorporated new machinery that will increase production as well as improvement in exclusive and new services for garment and accessory treatment.
Qatar is the second country, after Spain, which has already integrated the new technology that has been exclusively developed by Pressto professionals, software Press TPV. This technological innovation intends to increase service competitiveness in the chain as it will improve waiting time in the shop thanks to the automated delivery (conveyor) or home delivery service management, the customer will be the one who will select the preferred time and place for pick-up and delivery.
Pressto concept has been very welcomed in Qatar by Qatari population as well as the great number of residents in this prosperous Middle East country. Hence, before the end of 2013, a new store will be open in North Gate Mall in Doha.